What is CLICK THROUGH RATE (CTR)?

Website’s users (or visitors) percentage that get to the advertiser’s website by clicking on an advertisement residing on another site. Advertisers use CTR to rate a website. The rate typically ranges from 1 to 3 percent. Known also as ad click rate.

More On This Topic



Link to This Definition
Did you find this definition of CLICK THROUGH RATE (CTR) helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary