The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

CLICK THROUGH RATE (CTR) Definition & Legal Meaning

Definition & Citations:

Website’s users (or visitors) percentage that get to the advertiser’s website by clicking on an advertisement residing on another site. Advertisers use CTR to rate a website. The rate typically ranges from 1 to 3 percent. Known also as ad click rate.


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