Index of a product category, such as soft drinks, for example. Ratio of sales to the population of a specific area. It is beneficial in estimating the growth potential of a brand or category when used with the brand development Index,.
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Index of a product category, such as soft drinks, for example. Ratio of sales to the population of a specific area. It is beneficial in estimating the growth potential of a brand or category when used with the brand development Index,.
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