What is BUSINESS-TO-CONSUMER (B2C)?

Business conducted between companies and individual consumers, rather than between two companies.

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Related Legal Terms
BUSINESS-TO-CONSUMER (B2C) EXCHANGE, CONSUMER TO BUSINESS (C2B), CONSUMER AND BUSINESS LENDING INITIATIVE, BUSINESS-TO-CONSUMER STRATEGY (B2C STRATEGY), BUSINESS ENTITY, ELECTRONIC BUSINESS (E-BUSINESS), BUSINESS OWNER, CONSUMER CREDIT LICENCE, BUSINESS SERVICE PROVIDER (BSP), CONSUMER LAW


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