The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

RECIPROCAL ADVERTISING Definition & Legal Meaning

Definition & Citations:

This term relates to the exchange of an advertiser’s goods or services such as appliances or hotel rooms, to pay for the services of an advertising agency or medium.

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This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.