What is PSYCHOLOGICAL SEGMENTATION?

As a result of psychographic analysis of results from questionnaires and data from geographical and age databases, the market is divided up into different segments. These segments are based on the study of all the results from psychographics and other data bases.

More On This Topic



Link to This Definition
Did you find this definition of PSYCHOLOGICAL SEGMENTATION helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary