The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MARKET POSITIONING Definition & Legal Meaning

Definition & Citations:

The actions of improving consumer comparison perception of the firm’s brand or products versus the competition. Taking a solid, unchallenged, advantageous position in the consumer’s mind is the exact intent.


This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.