What is MARKET POSITIONING?

The actions of improving consumer comparison perception of the firm’s brand or products versus the competition. Taking a solid, unchallenged, advantageous position in the consumer’s mind is the exact intent.

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Related Legal Terms
POSITIONING, MARKET RECOGNITION, POSITIONING STATEMENT, MARKET POWER, GLOBAL POSITIONING SYSTEM (GPS), MARKET SPOILER, MARKET CAPITALIZATION (MARKET CAP), MARKET CONNECTION, MARKET-LED MARKETING, MARKET PENETRATION


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