Draft or final format, master plan, or blueprint of different graphic elements arrangement of a printed or published work. The element lay out include body copy, colors, headlines, illustrations, and scale). The work can be an advertisement, book, magazine, newspaper, or website. Overall appearance, relative importance, and relationships between the graphic elements mesh to achieve a smooth flow of information/message and eye movement. The goal is maximum effectiveness or impact. Roughs, which are draft layouts, explore different element arrangements before a final layout is made. Printing or production requires a final layout. Also refer to page layout program.