What is GROSS RATING POINT (GRP)?

Weekly advertising schedule’s rating points tally. Can be tallied for longer periods. The tally can represent the percent of targeted households reached once per week, or the percentage of them reached 100 times in the week, or any other combination. Known also as homes per rating point.

More On This Topic



Link to This Definition
Did you find this definition of GROSS RATING POINT (GRP) helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary