Core, foundational attributes of an entity, be it a person, a company, or a nation. For a company, considered as true measures of a firm’s earnings potential and of the future value of its securities. Financial statements indicate innate, basic strengths. (1) reasons for being better that competition; (2) growing earnings trend; (3) growing sales;(4) percentage of market owned; (5) cash and asset reserves; (6) how good management is are the key attributes.

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