Mental, emotional, and motivational connection an employee has towards the employing organization. It can be positive or negative. This is a gauge of an employee willingness to strive for organizational goals. It tends to influence the employees’ behaviors and level of effort in work related activities. The more positive the connection an employee has with the organization, the more effort put forth. This also involves the nature of the job itself. Does the employee feels mentally stimulated? What is the level of trust and communication between employees and management? What is the ability of an employee to see how their own work contributes to the overall company performance? What opportunity of growth exist within the organization? What measure of pride does the employee have in the organization? How glad is the employee about working or being associated with this organization?