The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

CATCH LINE Definition & Legal Meaning

Definition & Citations:

An important part of branding or identification or image. A simple, catchy phrase usually tied to a logo or brand; Embodies the appeal or purpose of a firm or a product; when used consistently over a long period, makes it more memorable. Known also as a slogan, a strap line, or a tag line.


This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.