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PRODUCT BENEFITS ADVERTISING Definition & Legal Meaning

Definition & Citations:

A promotional campaign that aims to showcase the satisfaction guaranteed by a product according to the needs of the target customer.

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This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.

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