What is RELATIONSHIP BANKING?

A strategy used by banks to enhance their profitability. They accomplish this by cross-selling financial products and services to strengthen their relationships with customers and increase customer loyalty. Relationship banking involves offering customers a broad array of financial products and services that go beyond simple checking and savings accounts.

More On This Topic



Link to This Definition
Did you find this definition of RELATIONSHIP BANKING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary