What is PSYCHOLOGICAL PRICING?

This is the setting of prices that is aimed at the market segment after the use of psychographic studies. A certain group or people may be prepared to pay more for a particular item than others and the prices are adjusted accordingly.

More On This Topic



Link to This Definition
Did you find this definition of PSYCHOLOGICAL PRICING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary