What is PRODUCT COMPARISON ADVERTISING?

Comparision of advantages and benefits aimed by advertisement and promotion offered by a product which is being promoted with a few set of benefits achievable from products under competition

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Related Legal Terms
COMPARISON ADVERTISING, PRODUCT BENEFITS ADVERTISING, PRODUCT FAMILY ADVERTISING, PRODUCT PLACEMENT, PRODUCT DIFFERENTIATION, PRODUCT FAMILY, PRODUCT DESCRIPTION, COMPARISON UNIVERSE, SPECIALTY ADVERTISING, PROMOTIONAL ADVERTISING


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