What is PRESS KIT?

A portfolio that contains literature related to the editorial and promotional features of an entity such as a person, firm, program, etc. This is usually distributed to the media as a background material. The kind of media involved in a press kit are CD’s, audiotapes, videotapes, etc

More On This Topic



Link to This Definition
Did you find this definition of PRESS KIT helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary