What is MARKETING INFORMATION SYSTEM?

Gathered continuously from sources inside and outside an organization, with analysis and assessment of marketing information by this type of computerized system. Product development or improvement, pricing, packaging, distribution, media selection, and promotion succeed or fail based on the timely delivery and worth of this information. Also refer to market information system.

More On This Topic




Link to This Definition

Did you find this definition of MARKETING INFORMATION SYSTEM helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary