What is MARKETING INFORMATION SYSTEM?

Gathered continuously from sources inside and outside an organization, with analysis and assessment of marketing information by this type of computerized system. Product development or improvement, pricing, packaging, distribution, media selection, and promotion succeed or fail based on the timely delivery and worth of this information. Also refer to market information system.

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Related Legal Terms
MARKET INFORMATION SYSTEM, MASS MARKETING, FOUR P’S OF MARKETING, EVENT MARKETING, MARKETING ADVANTAGE, DATABASE MARKETING, CONFIDENTIAL INFORMATION, CHIEF INFORMATION OFFICER (CIO), ELECTRONIC INFORMATION SYSTEM, EXECUTIVE INFORMATION SYSTEM (EIS)


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