What is MARKET SEGMENT?

Individuals, families, businesses, or organizations, with one or more similar characteristics or needs in an otherwise homogeneous market, recognized as a uniquely identifiable group. These market segments typically react predictably to some market ploy, like a promotion or sale discount.

More On This Topic



Link to This Definition
Did you find this definition of MARKET SEGMENT helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary