The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MARKET NICHE Definition & Legal Meaning

Definition & Citations:

A small, profitable market segment suitable for focused marketer attention. Market niches are man-made as they do not exist by themselves. They are built on unsatisfied needs that go unaddressed by competitors. A niche-builder offers products and services to satisfy niche-customers. Also refer to market segmentation.


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