the company moves to develop those products a consumer might want after the company studied its market to determine what products would sell as a marketing strategy. Market research is essential here. A market-led marketing strategy identifies what consumers want, how the company can satisfy this want. An asset-led marketing strategy is often a concurrent event with this strategy.

More On This Topic

Link to This Definition
Did you find this definition of MARKET-LED MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary