What is MARKET CHALLENGER?

Currently not a market leader, this is a company actively trying to expand their influence within their industry, aggressively working to gain competitor market share.

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Related Legal Terms
RELATIVE MARKET SHARE, PRODUCT-MARKET GROWTH MATRIX, MARKET CAPITALIZATION (MARKET CAP), MARKET LEADER, LATENT MARKET, MARKET SHARE LIABILITY, MARKET OPPORTUNITY ANALYSIS, MARKET POWER, MARKET POSITION, MARKET-LED MARKETING


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