What is CONSUMER DECISION MAKING?

The way a customer knows their needs, gets data, looks at alternatives, and makes thier final decision. The psychological factors can be influenced by the environment like group values.

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Related Legal Terms
DECISION MAKING MODEL, RATIONAL DECISION MAKING APPROACH, CONSULTATIVE DECISION MAKING, DECISION MAKING, SCIENTIFIC DECISION MAKING, DECISION MATRIX, DECISION TREE, CONSUMER SURPLUS, STRATEGIC DECISION, DECISION ON THE MERITS


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