A strategy of linking a firm’s sales to a charity or other public cause. However, unlike philanthropy, money spent in cause related marketing is considered an expense and is expected to show a return. The firm and charity have joint funding, share promotional costs, with a percentage of the sales revenue donated to the charity.
Link to This DefinitionDid you find this definition of CAUSE RELATED MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary