The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

CAUSE RELATED MARKETING Definition & Legal Meaning

Definition & Citations:

A strategy of linking a firm’s sales to a charity or other public cause. However, unlike philanthropy, money spent in cause related marketing is considered an expense and is expected to show a return. The firm and charity have joint funding, share promotional costs, with a percentage of the sales revenue donated to the charity.


This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.