What is BUYER READINESS STAGES?

Categories consumers in terms of how close they are to making a purchase or a decision. Stages range from initial awareness, through to interest, desire and, finally, action.

More On This Topic



Link to This Definition
Did you find this definition of BUYER READINESS STAGES helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary