What is BEHAVIOR SEGMENTATION?

A market that uses behaviors, lifestyle, buying patterns, spending patterns, and other factors. It defines niches for advertising promotion.

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Related Legal Terms
DEMOGRAPHIC SEGMENTATION, BEHAVIORAL SEGMENTATION, BUYING BEHAVIOR, BENEFIT SEGMENTATION, GEOGRAPHIC SEGMENTATION, SEGMENTATION STRATEGIES, PSYCHOLOGICAL SEGMENTATION, MARKET SEGMENTATION, SEGMENTATION, MARKET SEGMENTATION THEORY


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