Raising money for any cause is a challenge on a good day. Doing it online while learning how to do it is a challenge unto itself. The best thing to do initially is to gather as much information and sources as possible before starting. It is very important to be successful, not only to the group trying to raise the funds with a fundraiser’s assistance, but also to the fundraiser who wants earn reasonable money for the time and effort expended.
Typically a fundraiser negotiates a commission of five percent to ten percent of actual receipts. 10% of $1000 is $100. Is that worth one’s time and effort? Learning what other fundraisers do to be successful and having methods, ideas, options, and proposals for the client is essential. Always consider who the client is, what the client is likely to be willing to do and what is definitely out of bounds. The potential fundraiser also needs to find out, beforehand if possible, what the client may have done in the past to raise funds and how successful these prior campaigns have been. All of this is very important in selling one’s ability to raise money. Another very important is how much money the client wants to raise. This will certainly have bearing on the methods available and used.
As a beginner in fundraising it is important to learn how the various methods used in fundraising work. Methods such as auctions, selling donated items, raffles, direct donations, and so on are the essentials to any fundraising campaign. Online sources on how to do conduct these activities and any pitfalls each might also have are very easily available. Most experts recommend actually doing the activities, such as doing auctions. Ebay is one of the biggest online auction providers and knowing how Ebay works and how the various types of auctions and selling methods work is very necessary to make this part of a campaign’s methods portfolio. One also has to be able to show one’s experience in the various methods proposed.
All of what has been written above brings the new fundraiser to the point of presenting the possibilities and even making a proposal. As a beginner it is recommended by the experts to start small, locally with simple, fairly straight-forward fundraisings, and gather experience and build up a portfolio of success. It is often rather easy to find local non-profit organizations that are seeking funds. Having possible innovative ways to obtain funds and donations from a as-yet untapped, untried market segment will very likely raise interest. Though it should not have to be said, it is absolutely critical that absolutely nothing seem underhanded, or illegal, or immoral, or in any way, shape, or form be odd or dangerous. Reputations are everything for one’s clients and one’s self.
One point many experienced fundraisers and experts said was that most clients expect to compensate the fundraiser only if the fundraising is successful, based on whatever criteria was agreed to measure success. This is a negotiation that leads to what the 5-10% will be and from what amount it will be drawn. If the negotiations do not lead to a win-win plan, be prepared to walk away from it only after experience is gained. When first doing fundraising, go through some not-so-successful events for the fundraiser yet good for the client. Adversity builds knowledge and experience AND goodwill.