What is PROMOTIONAL STRATEGY?

Read in: Spanish

Used in marketing. It is to do with finding the appropriate market for a product or service and utilising all aspects of the promotion such as advertising and discounts used to promote the product or service to a particular market.

More On This Topic



Link to This Definition

Did you find this definition of PROMOTIONAL STRATEGY helpful? You can share it by copying the code below and adding it to your blog or web page.
Edited and fact checked by James: Google +