The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

EFFECTIVE REACH Definition & Legal Meaning

Definition & Citations:

The number of buyers versus targeted audience, as a percentage. It measures the exposure to a particular ad over a specific period, to achieve a specific level of purchase of a product or service.

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This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.